| 翻訳と辞書 |
| Clean Air India Movement ： ウィキペディア英語版 |
Clean Air India Movement
Clean Air India Movement (CLAIM) is a nationwide launched campaign by Blueair in India on 5 May 2015.The campaign was initiated by the premium air purifier brand Blueair and the key role was played by Mr. Vijay Kannan, the India head of Blueair.The ceremonial event took place at the monumental Purana Qila by planting a tree by the Google boy Kautilya Pandit and Mr. Vijay Kannan himself.The Clean Air India Movement is a 360° degree campaign aimed at engaging, encouraging, and educating Indian citizens to adopt air friendly measures in the interest of the country and its children. “Our campaign aim is to tell people that we are not helpless individuals when it comes to challenging air pollution. Even simple acts by individuals or sole companies such as Blueair can make a difference when it comes to showing responsibility and care, which is why we have taken the initiative to make the call and mobilisation for action,” said Mr. Kannan.〔(【引用サイトリンク】title=Our campaign aim is to tell people that we are not helpless individuals when it comes to challenging air pollution. Even simple acts by individuals or sole companies such as Blueaircan make a difference when it comes to showing responsibility and care, which is why we have taken the initiative to make the call and mobilisation for action: Vijay Kannan )〕
The campaign was pertinently launched on World Asthma Day and apparently,reached over 500 million people across the nation through a mix of online and offline activities during the course of campaign. The endeavour behind the campaign was to facilitate the idea of using air friendly measures by cultivating small habits like, use of public transport, wise use of energy, recycling and re-using, planting trees, properly maintaining the vehicles, use of alternate energy, being environment friendly, using proper technology, replacing the standard light bulbs with CFLs, etc. to begin with. Also, the initiative promoted encouraging others and taking up of community initiatives for a better environment.
The campaign led a Citizens’ Awareness and Attitude Survey and a Lung Health Screening Test suggesting that 35 percent of Kolkata’s school-going kids, 36 per cent of Bangalore’s school-going kids and 27 per cent of Mumbai’s school-going kids suffer poor lung health as a result of air pollution.
== Elements ==
There have been various elements to the campaign that embodies the campaign like Share to Aware, wherein, people were asked to share on their profile pages of various social networking sites, an image of the educational image that was shared with them. It also included, Clean Air Plantation Appeal, Spot the Kilvish, Make the Red Light Blue Light, etc. all with the aim of sensitising people about a cleaner atmosphere.〔(【引用サイトリンク】title=Share To Aware )〕〔(【引用サイトリンク】title=Clean Air Plantation Challenge )〕〔(【引用サイトリンク】title=Spot The Kilvish )〕〔(【引用サイトリンク】title=Make The Red Light Blue Light )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Clean Air India Movement」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|